José María Puig Doria

Defying his father’s wishes, José María Puig Doria opened his first jewelry shop in 1948 on Calle Provenza in Barcelona, Spain. His bold style, influenced by architectural and geometric forms, marked him as a trailblazer in modern design. In the late 1960s, he revolutionized the Spanish jewelry scene by pioneering the use of silver as a primary material, a novel concept at the time. Renowned for his creativity, Puig Doria skillfully integrated unexpected materials—such as coconut, titanium, and even eggshell—into his collections, elevating them into works of art.

Iconic Campaigns:

• 1974: "Tu Feminidad" – A poetic tribute to femininity, showcasing designs that celebrated grace and beauty.
• 1990: Tribute to Gustav Klimt – Inspired by Klimt’s vivid imagination, this campaign positioned jewelry as an expression of artistic creativity.
• 2003: Karolina Kurkova Collaboration – Featuring the world-renowned model, this campaign fused timeless craftsmanship with modern elegance.

Jose Maria Puig Doria’s visionary approach continues to inspire, leaving an indelible mark on the world of fine jewelry.